Why you are not winning

I want everyone around me to live amazing lives. But I know most people will end up living mediocre ones. And there are 2 main reasons for this.

Inability to play long term games

The modern world is filled with cheap dopamine. The internet is filled with highly stimulating content - IG reels, TikTok videos etc. The streets are filled with junk food.

Our brains have rewired themselves and are constantly looking for instant gratification. This makes it much harder to stick with things that take longer. 

But that is where the opportunity lies. If you are someone who can work on projects where the results compound over time after years of consistent daily hard work you can escape competition. 

The longer it takes, the larger the competitive advantage in doing it.

In a world where everyone is looking for the next alt-coin to get rich off, or becoming the next viral sensation on TikTok you can stand out by playing the long term game.

By building a product that solves a major pain or by building a brand that helps people achieve a life of their dreams.

But it doesn't always have to take long. I know what you are thinking "after all that talk of delaying gratification...."

Another way to gain a competitive advantage is by doing something that is hard.

Building a personal brand that connects with the audience, provides them with consistent value and makes a sustainable profit while doing so is hard. 

You can't build a great personal brand in a few weeks. It takes months, sometimes even years. You have to work on writing(if Twitter), positioning, product, marketing, sales, operations.

It takes countless experiments, failures and iterations to get it right. Not for someone who can't delay gratification.

If you can focus on small consistent improvements and wait for compounding to kick in you will beat everyone looking for a quick win.

As Warren Buffet says, "Time is the friend of the wonderful business and the enemy of the mediocre".

Working on the wrong things

Hard work is important but what you work on is more important.

If your goal is to be wealthy and your only income source is a 9-5 where you are trading time for money you should do some introspection. 

I have friends who are constantly "busy" working on the wrong stuff. They work 15hrs a day in their corporate jobs.

Some of them even produce value for their company but they are in no position to capture the upside.

No matter how much value they produce the best they can expect is a 6% hike and a promotion that leads to even lesser time with their family. 

It is easy to get caught up in the grind. But sometimes you need to take a step back and ask yourself. 

Is this the highest leverage way to become wealthy/happy/healthy?

Can I capture the upside of what I am creating?

Will the thing that I am working on work for me later?

Trading time for money doesn't make you wealthy. Assets make you wealthy.

The best assets make you money when you are - sleeping, travelling, spending time with your family. The idea is to use that money to buy back our time.

Wealth is the app that is getting users when you are sleeping. Wealth is the digital course that is selling thousands of copies when you are on a beach in Bali. 

A great personal brand can funnel in customers to your product/services and generate revenue when you are working out.

I can go on with the examples but you get the point. 

Building a winning personal brand is an answer to both these problems - it takes years to build a sizeable and quality audience, it gives you ultimate leverage and you capture all the upside. 

If you are building a personal brand, there are 3 ways I can help you:

Strategy Call - Schedule a free call to discuss digital writing, twitter growth or solopreneurship here.

Twitter Growth Guide - Skip the beginner hell and go from 0 to 500 followers in 30 days. Join 130+ students here.

Copywriting Mastermind - Level up your writing to attract quality followers and inbound leads on autopilot. Join 460+ students here.